Using your
hobby, talent in entrepreneurship (part 2)
FOLLOWING the overwhelming feedback from readers on
Winston Muleba junior's article on the youth using their hobbies and talents to
launch entrepreneurship careers, we will continue with the second part of the
contribution this week.
Mr Muleba writes: People have
different talents, which I can't afford to list, therefore, to make it clear to
my fellow youths, it is important that I pick on five specific talents (Nick
Hughes), which without the presence of these five specific talents, it would be
very difficult to start and grow a new venture.
There are many innate people
who have their specific talents. For example, some children are not taught any
skills such as sport or music but they naturally do act such as playing musical
instruments or controlling their skill s when they are young.
Any one did not teach them but
they do some admirable action. This means that some children are born with some
talents. According to Nick Hughes in his book called 'Now discover your
strength', the specific five talents are:
1.
Activator: this is a talent which people have to make things happen by turning
thoughts into action. It is a
talent that is very beneficial to creative, innovative and productive
entrepreneurs.
Activators
find ways to simply get things started and make 'things happen, which is
synonymous with the definition of a leader. Activators build out the core
founding team, establish the general " idea" and strategic direction,
line up legal representation, find office space, organise meetings, etc. An
activator jumps up and says to his friends "Hey, let 's start a new
company!" Some people have a hard time. Breaking from their ruts in life,
but not activators. They never fall into ruts because they are always starting
something different or recruiting others to join them and their new pursuits.
2.
Adaptability: People with this talent prefer to 'go with the flow'. They tend to be
'now' people who take things as they come and discover the future one day at a
time. Nothing in a start-up ever goes as planned and thus, start-up
entrepreneurs must be able to adapt to changing circumstances. Successful
entrepreneurs go with the flow of startup culture, where markets change
quickly, funding seems both eminent and impossible, eo-entrepreneurs come and
go, and products evolve.
Pivoting (i.e. adaptability) is essential to today's start-ups.
Smart entrepreneursshould initiate the process not with the "dream company
concept" in mind, but rather, with the commitment and pursuit of solving a
consumer problem.
3. Strategic; People
with this talent create alternative ways to proceed. Faced with any given
scenario, they can quickly spot the relevant patterns and issues. "Acute
pattern recognition, finding alternative ways to succeed, spotting signal and relevance
from all the noise, this is strategic thinking".
It's what separates the idea-and-fail group from the
execute-and-succeed group. Strategic thinking names the company, defines what
makes you unique, finds where in the market to position your product, determines
how to best orient the value proposition, discovers how users will find your
service, and figures out who will ultimately become a strategic partner.
One example of an entrepreneur who had this talent is
Steve Job. He was probably the best strategic thinker we have encountered in
recent history.
It's no coincidence that Apple has risen to become the
most valuable company in the world; Jobs realized computing was not just about
productivity, but that people wanted to be liberated, creative and entertained.
Jobs determined to create a computing and
entertainment ecosystem around the entire consumer. How did he recognize this
potential? Jobs turned the corner when he decided to make a better portable
music player and integrate iTunes into the computing experience. He noticed
that consumers wanted a hub, one place to access all their music and entertainment.
After taking the music industry by storm, he made computing
mobile with the iPhone and the iPad, again reinventing computing for the
post-PC era.
Finally, the advent of the Apple Store opened an
entirely new market for millions of entrepreneurs, and has already generated billions
of dollars in less than five years. Although he is late, Jobs may not be done
transforming our world. Apple TV has the potential to change how we interact
with digital content.
Jobs did all this by seeing around corners, observing
the how and why of the consumer and using strategic thinking every time he made
a decision.
The question I am pausing to my entrepreneurs is, do
they all see and understand all angles of their market, and have the ability to
spot patterns or counterintuitive trends?
4. Discipline: People with this talent
enjoy routine and structure. Their world is best described by the order they
create. Roles and responsibilities can pull an entrepreneur in so many directions
that he can feel lost in the chaos. Therefore, establishing routine and structure
is essential to moving a business forward.
5. Focus: People with this tal ent take a
direction, follow through, and make the corrections necessary 'to stay on
track. They prioritise, and then act.
Imagine you have 100 things to do today, but you only have time to
accomplish three. Which ones do you get done? You may
have all the talents described above, but if you cannot focus on the right things,
you will not succeed. Focus takes your discipline, narrows it down on the essential
few things that are important, and makes sure you get them
done. How many people do you know who have said they are starting some
new venture only to tell you six months later they just couldn't get going and
are already doing something different?
These people might be an activator and even excel in strategic thinking,
but if they cannot focus on what is important each day, they will never get to
the next level.
Launching a: successful business can be one of the most challenging
experiences in one's life.
Don't make it any harder than it needs to be. Focusing on the critically
important and dismissing all other distractions will make all the difference, Just
ask yourself; which are the most important tasks on which your business depends?
Now, focus on those and only those tasks.
This article has a final part, which would be
published in the coming weeks. Next week, the column will discuss the reviewed
National
Youth Policy draft.
by Moses Kabaila: moseskabaila@gmail.com
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